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Mitucha Ford
Pretty Powerful Look Book

Pretty Powerful Look Book

Hello gorgeous! So excited to show you the first part of this project. One thing’s for sure; we live in one crazy comparison led world. But there is so much natural beauty and creative potential out there and we want you to realise your worth! Because you are beautiful, inspired and most of all, unique. Everytime you wear this tee I want you to feel confident and courageous. So my photography features 6 women from different industries who I admire and who prove what it really means to be powerful. Hint- it’s not just going along with the crowd or...

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Mitucha Ford
Our World Our Future

Our World Our Future

Mama Of Pearls, Coral launches new adult version! I’ve always felt passionate that we must teach our little futures that change does lie in their pretty little hands and to remember the power they hold so they don't feel deflated or powerless as adults. Someone who represents healthy, sustainable and organic living is Coral. Not only does she co-run her rainbow coloured wellness juice business @42Juice (created when helping her brother through illness) but also inspires her girls to enjoy yoga and shares her healthy recipes and beauty tips on her beautiful blog. So who better to represent my ‘Our World...

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Mitucha Ford
Less Judging More Loving

Less Judging More Loving

Gabrielle Wears Denim launches my new tee! In this media heavy world full of beauty based criticism and validation, we have come to be so quick to see faults before attributes. Not only our own, but in others too. Well enough of that! Imagine if we could walk around confident in ourselves and not using our beautiful brains to make unjustified judgements about people we don’t know anything about?     In celebration of my new message, I wanted to chat with someone who could shed some girl empowering light on the matter. So I caught up with fashion blogger Gabrielle,...

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Mitucha Ford
Redefine Beauty

Redefine Beauty

First of all it’s important that I say that I’m not here to shame make-up or the beauty industry as a whole. As I wish to encourage self love, one could argue that enjoying a pamper, keeping those eyebrows looking human and having your nails done is all part of that. And I love an eyeliner flick.  What I am trying to achieve with my ‘Redefine Beauty’ collection is a bit of clarity and perspective on how far we need to go or obsess over our looks/flaws. And hopefully to inspire a bit of self love.  We all have spots, stray hairs and...

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